Web Analytics Services

Data-driven decisions are the best decisions.

LDM is a boutique digital marketing agency focused on blending creative marketing strategies with quantitative analysis to deliver fantastic results for clients.

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APPROACH

We sift through all usability data to reveal strengths, weaknesses, and opportunities about improving your conversion funnel. From identifying what information is important to customers and observing key navigation paths to pinpointing weak pages and highlighting conversion bottlenecks, web analytics are a powerful tool to help improve the effectiveness of any online presense.

METRICS

Conversion Funnels
Conversion Rates
Success Metrics
Page Performance
Exit & Bounce Rates
Engagement Rates
E-Commerce & Sales Data

AUDITS

Website improvements start with an effective plan. We execute web analytics assessments to help identify area of improvements so you can make the most of your conversion improvement efforts.

For most E-Commerce websites, it's all about generating online sales. While it's easy to focus on the simple profit/cost or revenue/cost metric, there are a number of additional indicators that are important. Intermediate steps to purchase such as e-mail subscriptions and social media engagement are important, as are branding and retargeting values. We can even factor in the lifetime value of a new customer instead of just the first sale.
Sales Analysis

Think sales and revenue are the only ways to measure e-commerce campaigns? Think again. We help our clients look at the big picture and employ a number of different strategies to maximize the value of each marketing campaign. It isn't just about sales: we use analytics to take a smarter look at success metrics and maximize the real value of customers and campaigns.
Influencing & Intermediate Metrics

Not every user is going to convert on the first visit. A customer's first visit might come from a search engine ad where they end up liking a Facebook page, then later subscribe to a newsletter, then recognize a client name via organic search, where the user finally converts. It's unlikely that sale would have happened without the SEM campaign. Our analytics assessments credit intermediate purchasing steps that influence future customer acquisitions.

GOALS

We work with our clients to understand their goals, then define success metrics based on these goals to maximize the effectiveness of the solutions we recommend. Depending on the nature of our client's business, simple online sales measurement alone may be insufficient to determine campaign values. We strive to encompass total value gains be recognizing intermediate purchase steps and assigning value to user engagement when appropriate.

When evaluating the performance of online marketing campaigns, how success is defined can greatly influences the results. We work with our clients to determine and measure accurate success indicators. This enables the marketing team to optimize campaigns appropriately to maximize their true effectiveness.

Sales

Revenue
Cost/Profit Per Sale
Return on Ad Spend (ROAS)
Average Order Value
Returning Customers
Customer Value
Funnel Exits

Leads

Phone Calls
Request Information
Registrations

Engagement

Video Views
Media Views
Downloads
Bounce Rate
Key Page Visits
Site Depth Visits
Site Search Usage

Social

Likes & Followers
Mentions
Shared Posts & Tweets
Interactions

Branding

Time on Site
Time on Page
Visits Per Visitor
Ad Impressions

REPORTING

Our analytics audits provide in-depth insight into website usability and performance issues, providing designs and marketers with actionable advice to enhance performance. We include baseline data and suggested KPI comparisons for testing purposes. Our goal is to provide you with information vital to making positive changes and measuring the effectiveness of those changes.

Web Analytics CASE STUDIES:

View All Web Analytics Case Studies
DAF – App Engagement Analytics & Usability Tracking

DAF – App Engagement Analytics & Usability Tracking

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It’s time to take your digital marketing to the next level. Whether you need a little help or a lot, our team will help you execute a comprehensive digital marketing strategy.