PPC Services

PPC isn't a media buy. It's a journey.

REQUEST CONSULT

CHANNELS

Google Adwords
Google Display Network
Bing Ads
Social Media (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest)
Custom Media Placements

PROCESS

Define Goals & Success Metrics
Create Flexible, Measurable Campaigns
Optimize
Report & Refine

GOALS

We work with our clients to understand their goals, then define success metrics based on these goals to maximize the effectiveness of the campaigns we create. KPI events will be assigned values to help evaluate campaign effectiveness. We strive to encompass total value gains through these metrics.

Sales
Leads
Engagement
Social
Branding

SETUPS

We create flexible campaigns to fit the needs and goals of each client. Once KPI's are defined we develop campaign designed to rapidly collect data across a multitude of consumer segments. By breaking down targeting options during campaign setup, it allows us to monitor a large number of consumer segments, each of which can be individually catered to and optimized for to maximize ROI.
Importance of Flexible, Measurable Setups

Effective campaign setup is as much an art as it is a science. Our strategic campaign development provides a wealth of targeting capabilities and optimization options which allows us to stretch the value of every dollar invested in paid search and media campaigns. Our strategic approach also allows us to scale account spending up or down fluidly while maximizing ROI.

MANAGEMENT

The greatest strength of our campaign creation process is its ability to be quickly and efficiently optimized. Collecting data on highly targeted consumer segments allows us to continually shift the spending budget towards higher performing users, discover new opportunities, improve ad copy, target effective landing pages, and eliminate wasteful spending.

REPORTING

Our monthly reports provide a comprehensive look at linking the key performance metrics to pay-per-click spending. These reports provide a snapshot of each campaign's results. From these, we make optimization adjustments and allocate marketing budgets to capitalize on areas of opportunity.

At LDM, we prefer to be viewed as your marketing partner, not a service provider. We're happy to provide free consultations to discuss your marketing needs, challenges, and goals. If we're a good fit for your needs and think we can produce value for your online presence, we'll get started!

AUDITS

Need a one-time audit or quarterly report? We can do that.

CONSULTING

Does your internal team need an extra set of eyes?

PPC CASE STUDIES:

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LIGHTRX – PPC for Lead Generation – Optimizing & Scaling

LIGHTRX – PPC for Lead Generation – Optimizing & Scaling

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VIEW CASE STUDY

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Ready to get started?

It’s time to take your digital marketing to the next level. Whether you need a little help or a lot, our team will help you execute a comprehensive digital marketing strategy.