PPC - LDM Blog Tips & Resources

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PPC Budget Allocation Adjustments for Multiple Cities

Let’s say you’re in charge of running a PPC campaign for a client with locations in multiple cities across the US.  You’re tasked with making sure the budget is spent effectively for each area, maximizing ROI across the entire campaign while also being flexible enough to respond to client nee...

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January 17, 2014

The Top 5 Google Adwords Updates of 2013

Every year Google works to improve the functionality within Adwords. These updates keep us marketers on our toes and continue to work toward a better user experience for every searcher. 2013 was certainly no exception. Throughout the year, we saw some pretty significant changes from algorithm update...

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December 31, 2013

How Important Is Click-Through-Rate (CTR), Really?

Managing paid search accounts takes a lot time and dedication. It’s certainly not an exact science and every marketer has her own ideas for maintaining success and profitable accounts. There are metrics that are (or should be) used to measure success such as value/conversion and value/cost, but th...

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November 15, 2013

5 Important Keyword Research Tips for PPC Campaigns

As a PPC specialist, I consult on and manage a wide variety of campaigns. Whether I’m working on an e-commerce account, lead generator, local, or international account, I almost always find issues with the client’s keyword base. After speaking with clients about this, I usually find that they ha...

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August 09, 2013

7 Uses for Enhanced Sitelink Extensions in Google Adwords

Enhanced Sitelink extensions have been available or a while now.  Sydney covered all the changes in her blog last month, but I wanted to jump in and give some specific examples of how these changes might be utilized. What initially jumped out to me as the most interesting part of the upgrade was t...

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July 23, 2013

5 Keys to a Strategic Marketing Partnership

For the past several months, I have been working with a few companies developing strategic marketing partnerships. This is not something I have had much experience with in the past, so I wasn’t sure exactly how it would work. I had a few concerns about entering into such a shared arrangement. I wo...

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July 16, 2013

A Guide To Google Adwords Enhanced Sitelink Extensions

In my article about the changes coming with Google’s Enhanced campaigns, I discussed the new features and abilities that will be implemented across all campaigns in Google Adwords this month. I have received a lot of questions about the benefits of the new site link extensions and the best way to ...

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June 18, 2013

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