ANALYTICS - LDM Blog Tips & Resources

We use Google Analytics and other web analytics tools to help clients make better marketing decisions.

Migrating Website Scripts to Google Tag Manager

In my last post, I discussed how to develop an effective naming convention for Google Analytics tracking, keep it organized, and set up custom reporting to track your manual analytics events.  So now that you've established everything that you'd like to track, we can discuss how to track those thin...

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May 12, 2016

Search Queries Improvement in Google Webmaster Tools

As announced over at the official google webmaster central blog, more detailed search queries have arrived at Webmaster Tools.  Previously, search impressions and clicks had been bucketed and rounded into groups of 10, which was very inconvenient, especially for small and local companies.  This en...

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January 10, 2014

How to Measure Social Performance From Start to Finish

Proving advertising value is pretty simple in the traditional methods and even in most digital efforts. Google Adwords, email marketing, commercials, direct mailers, etc. all have metrics advertisers use to measure how successful they have been. Like all of these marketing avenues, social media has ...

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August 23, 2013

5 Keys to a Strategic Marketing Partnership

For the past several months, I have been working with a few companies developing strategic marketing partnerships. This is not something I have had much experience with in the past, so I wasn’t sure exactly how it would work. I had a few concerns about entering into such a shared arrangement. I wo...

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July 16, 2013

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