Welcome to the LDM BLOG

Migrating Website Scripts to Google Tag Manager

In my last post, I discussed how to develop an effective naming convention for Google Analytics tracking, keep it organized, and set up custom reporting to track your manual analytics events.  So now that you've established everything that you'd like to track, we can discuss how to track those thin...

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May 12, 2016

LDM Hires Wil Parker as Digital Marketing Coordinator

Rochester, NY – LDM, a boutique digital marketing firm based out of Rochester NY, has hired Wil Parker of Riverside, CA as a Digital Marketing Coordinator. He will be responsible for.. Coordination of Digital Marketing & Design Projects Coordination and Management of Key Personnel Inbound...

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August 23, 2015

PPC Budget Allocation Adjustments for Multiple Cities

Let’s say you’re in charge of running a PPC campaign for a client with locations in multiple cities across the US.  You’re tasked with making sure the budget is spent effectively for each area, maximizing ROI across the entire campaign while also being flexible enough to respond to client nee...

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January 17, 2014

Search Queries Improvement in Google Webmaster Tools

As announced over at the official google webmaster central blog, more detailed search queries have arrived at Webmaster Tools.  Previously, search impressions and clicks had been bucketed and rounded into groups of 10, which was very inconvenient, especially for small and local companies.  This en...

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January 10, 2014

The Top 5 Google Adwords Updates of 2013

Every year Google works to improve the functionality within Adwords. These updates keep us marketers on our toes and continue to work toward a better user experience for every searcher. 2013 was certainly no exception. Throughout the year, we saw some pretty significant changes from algorithm update...

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December 31, 2013

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