Mike LaLonde

mike@londes.com

After creating his first website at 14, Mike hasn't looked back. He received a BA in Economics and an MBA concentrating in marketing and finance, both from Rochester Institute of Technology. Combining his quantitative education with a creative approach to online marketing, Mike helps the LDM team focus on developing creative solutions that provide long-term ROI for clients. In his spare time, Mike enjoys weaving latch-hook rugs, boondoggle, and making turkeys out of hand tracings.

Migrating Website Scripts to Google Tag Manager

In my last post, I discussed how to develop an effective naming convention for Google Analytics tracking, keep it organized, and set up custom reporting to track your manual analytics events.  So now that you've established everything that you'd like to track, we can discuss how to track those thin...

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May 12, 2016

PPC Budget Allocation Adjustments for Multiple Cities

Let’s say you’re in charge of running a PPC campaign for a client with locations in multiple cities across the US.  You’re tasked with making sure the budget is spent effectively for each area, maximizing ROI across the entire campaign while also being flexible enough to respond to client nee...

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January 17, 2014

Search Queries Improvement in Google Webmaster Tools

As announced over at the official google webmaster central blog, more detailed search queries have arrived at Webmaster Tools.  Previously, search impressions and clicks had been bucketed and rounded into groups of 10, which was very inconvenient, especially for small and local companies.  This en...

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January 10, 2014

7 Uses for Enhanced Sitelink Extensions in Google Adwords

Enhanced Sitelink extensions have been available or a while now.  Sydney covered all the changes in her blog last month, but I wanted to jump in and give some specific examples of how these changes might be utilized. What initially jumped out to me as the most interesting part of the upgrade was t...

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July 23, 2013

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